Google Search Ads Management

PPC Ads Case Study: Racksmart India Client:Racksmart India Industry: Retail and Industrial Storage Solutions Service Provided: Google Search Ads Management Agency: Alpha Media Introduction Racksmart India is a leading provider in the market for Super Market Display Racks & Industrial Storage Racks. Despite their quality offerings and a good reputation in the industry, they were facing challenges in terms of lead generation. Enter Alpha Media, with a promise to boost their online presence and increase leads through effective PPC campaigns. Objectives Increase online visibility. Generate high-quality leads. Achieve a high ROI on ad spend. Strategy Keyword Research: Identified high intent, low competition keywords to target potential customers actively looking for storage solutions. Ad Copy Optimization: Created compelling ad copies that highlighted Racksmart's unique selling points and benefits. Landing Page Optimization: Ensured that the landing pages were conversion-optimized with clear call-to-actions and relevant information. Continuous Monitoring & Optimization:Analyzed campaign performance on a regular basis and made necessary adjustments to maximize returns. Results Within two months, the results were not only noticeable but surpassed expectations. Metrics Before (Monthly Avg.) After (Monthly Avg.) % Increase Leads Generated 30 134 346% Click-Through Rate (CTR) 2.5% 4.8% 92% Conversion Rate 3.0% 6.5% 117% Detailed Analysis Click-Through Rate (CTR): Our revamped ad copies and targeted keyword strategy led to a significant boost in CTR. An increase from 2.5% to 4.8% indicated that our ads were more relevant and appealing to our target audience. Conversion Rate: By optimizing the landing pages and ensuring a seamless user experience, we managed to raise the conversion rate from 3.0% to 6.5%. This clearly demonstrated that the leads we were attracting were of high quality and had a genuine interest in Racksmart India's offerings. Client Testimonial "We knew we had a quality product, but Alpha Media truly helped us to connect with our target audience. The growth in leads has been phenomenal and has substantially impacted our bottom line. Thank you, Alpha Media!" - Mr. Gaurav Mittal, CEO, Racksmart India

Objectives

• 1. Increase online visibility.
• 2. Generate high-quality leads.
• 3. Achieve a high ROI on ad spend.