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FAQ

Frequently Asked Questions

FAQ'S Getting You the Answers You Need

PPC stands for Pay-Per-Click, a type of online advertising where advertisers pay a fee each time their ad is clicked. Instead of earning traffic organically, businesses can buy visits to their site through PPC platforms like Google Ads, Meta Ads (FB/Insta) or Bing Ads.
Advertisers bid on keywords relevant to their business. When users search for those keywords, the search engine displays the highest bidders’ ads. If a user clicks on an ad, the advertiser pays a predetermined amount for that click.
PPC advertising offers multiple benefits: • Immediate results: Unlike SEO, which can take months, PPC can bring immediate traffic. • Targeted traffic: Ads are shown to people actively searching for your products or services. • Budget control: You can set daily or monthly budgets to ensure you don’t overspend. • Measurable results: Easily track conversions, clicks, and ROI.
Several factors determine the cost, including: • The competitiveness of your keywords. • Your Quality Score (a metric used by Google that considers the relevancy of your ads, keywords, and landing page). • Your bid amount.
Quality Score is a metric used by Google Ads to gauge the quality and relevance of your ads and keywords. A higher Quality Score can lead to lower costs per click (CPC) and better ad positions.
Yes, with PPC you can target by geographic location, time of day, device, language, and even based on previous behaviours like retargeting.
SEO (Search Engine Optimization) focuses on earning traffic organically, while PPC is about buying traffic through paid ads. While SEO results are longer lasting and can be more cost-effective in the long run, PPC offers immediate results and can target specific audiences more precisely.

Key performance indicators (KPIs) for PPC include:
• Click-through rate (CTR)
• Conversion rate
• Cost per click (CPC)
• Ad position
• Return on ad spend (ROAS)

Yes, depending on the platform. For instance, Google Ads offers an “Ad Preview and Diagnosis” tool that lets you see where your ad appears in search results.
Each PPC campaign is unique. At Alpha Media, we leverage data-driven strategies, continuous optimization, and a deep understanding of industry trends to ensure your campaigns succeed. Our team stays updated with the latest best practices, ensuring that your campaigns are both effective and efficient.
While Google Ads is the most widely recognized platform, there are other platforms like Bing Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads that might be suitable depending on your target audience and business objectives. We recommend a strategy tailored to where your potential customers spend their time online.
You can see immediate traffic with a PPC campaign, but to fully gauge its effectiveness in terms of conversions or sales, it’s best to allow a few weeks to a month. This allows time for optimization and understanding user behaviour.
Almost any industry can benefit from PPC. Whether you’re in e-commerce, B2B, healthcare, or even local services, PPC can provide a significant boost in visibility and sales. It’s all about targeting the right audience with the right message.
Regular monitoring is essential. At Alpha Media, we typically review campaigns daily for larger accounts, and at least weekly for smaller ones. Regular adjustments optimize performance and adapt to changing market conditions.
With Alpha Media, transparency is key. While the platforms charge for the ads, our fees will always be communicated upfront. There are no hidden fees in our partnership.
Absolutely! PPC campaigns can be adjusted to fit a variety of budgets. While a larger budget can increase visibility, even smaller campaigns, if optimized correctly, can provide valuable returns.
We set up conversion tracking tools that show not just the number of clicks, but the actions users take after arriving at your site. This provides a clear picture of your ROI.
Yes, you can bid on competitor brand terms so your ads may appear when someone searches for them. However, you need to be careful with your ad copy to ensure you don’t mislead searchers.
PPC agency fees vary based on the services offered. Typically, agencies either charge a percentage of your ad spend, a fixed monthly fee, or a combination of both. At Alpha Media, we provide transparent pricing tailored to your business needs, ensuring you get the best value for your investment.
The monthly cost of PPC largely depends on your industry, target audience, and business objectives. While you can set a budget as low as INR 500 a day, most businesses invest thousands to lakhsmonthly to achieve significant results. Remember, it’s not just about spending money but spending it wisely. Proper optimization ensures you get the most out of your budget.
Choosing the right PPC agency involves: • Experience & Expertise: Ensure they have a proven track record in your industry. • Transparency: The agency should provide clear reporting and open communication. • Reviews & Testimonials: Look at client feedback and case studies. • Certifications: Check if they’re certified partners of platforms like Google Ads or Bing Ads. • Cultural Fit: Ensure their working style aligns with yours. At Alpha Media, we pride ourselves on all these attributes and more, striving to be your ideal partner.
The cost comparison between PPC and SEO isn’t straightforward. While PPC has immediate costs associated with every click, SEO involves investment in content, website optimization, and potentially, consulting fees. PPC tends to provide faster results, while SEO offers more long-term, organic visibility. Often, a balanced combination of both yields the best ROI.
Managing a PPC campaign requires expertise, time, and constant optimization. Hiring an agency offers: • Expertise: Benefit from seasoned professionals who understand the nuances of PPC. • Time-saving: Focus on your core business while the agency handles your online advertising. • Advanced Tools: Agencies often have access to premium tools and software for better analysis and optimization. • Consistent Monitoring: They’ll keep an eye on campaigns daily, ensuring optimal performance.
Absolutely. PPC marketing provides immediate visibility, precise audience targeting, and measurable results. When done right, the ROI can be substantial. It’s a powerful tool for brand exposure, generating leads, and driving sales.