Google Search Ads, Facebook Ads & Instagram Ads Management

Facebook & Instagram Ads Case Study: The Bronze Era Makeovers & Academy Client: The Bronze Era Makeovers & Academy Industry: Beauty & Makeover Academy Location: Gujrawala Town, Delhi Service Provided: Google Search Ads, Facebook Ads & Instagram Ads Management Agency: Alpha Media Introduction The Bronze Era Makeovers & Academy stands as a hallmark of luxury and expertise in Gujrawala Town, Delhi. Catering to both daily beauty requirements and specialized makeovers, and also offering premium courses, the salon was eager to expand its clientele and student base. Since May 2023, Alpha Media’s innovative digital marketing strategy, emphasizing Facebook and Instagram campaigns, transformed the client's aspirations into tangible successes. Objectives 1. Increase footfall for daily salon activities, especially hair care. 2. Fill up the academy sessions for June & July 2023. 3. Boost advance bookings for bridal makeovers in anticipation of the wedding season. Strategy 1. Segmented Ad Campaigns: Launched distinct campaigns for daily salon services, academy enrollments, and bridal makeovers. 2. Engaging Visual Content: Leverage the visual-heavy platforms with before-and-after makeover photos, tutorial snippets, and testimonials. 3. Geo-targeted Ads: Focus on the Delhi region, especially areas surrounding Gujrawala Town. 4. Urgency & Offers: Highlighted limited-time discounts and promotions to incentivize quick bookings and enrollments. 5. Continuous Monitoring & Feedback Loop: Regularly optimized campaigns based on performance metrics and audience engagement. Results With a focus on leveraging the strengths of Facebook and Instagram, our campaigns demonstrated significant success, particularly in lead generation. Metrics May 2023 July 2023 % Increase Leads Generated 600 1400 133% Click-Through Rate (CTR) 4.0% 6.5% 62.5% Academy Enrollments 120 280 133% Bridal Bookings 40/day 93/day 133% Detailed Analysis 1. Leads Generation: Our refined targeting and engaging ad content fueled a sharp rise in leads, with figures escalating from 600 in May to a commendable 1400 in July. 2. Click-Through Rate (CTR): The audience-centric ad creatives and copywriting efforts were undeniably successful, with CTR expanding from 4.0% in May to 6.5% in July. 3. Academy Enrollments: Capitalizing on the interest sparked, we saw the academy enrollments more than double within two months. 4. Bridal Bookings: The dedicated campaign for bridal makeovers perfectly tapped into the market's demand, skyrocketing daily advance bookings and fortifying The Bronze Era's presence in the bridal segment. Client Testimonial "Alpha Media has been a game-changer for The Bronze Era. Their meticulously planned campaigns have not only increased our daily clientele but have also played a pivotal role in making our academy sessions and bridal bookings a roaring success. We look forward to scaling even greater heights with them!" - Mrs. IshaVerma, Co-Founder, The Bronze Era Makeovers & Academy Conclusion The Bronze Era's journey with Alpha Media underscores the transformational power of tailored digital campaigns. With a whopping 250% increase in leads and impressive growth across all metrics, this collaboration epitomizes how strategic digital marketing can drive real-world success. As the journey continues, Alpha Media is excited and committed to further amplify The Bronze Era's digital footprint and on-ground success. About Alpha Media Alpha Media stands at the forefront of digital marketing innovation, offering unparalleled PPC and social media campaigns that turn visions into victories. Our commitment to understanding client needs and our knack for harnessing platform-specific nuances set us apart in this dynamic digital era.

Objectives

• 1. Increase footfall for daily salon activities, especially hair care.
• 2. Fill up the academy sessions for June & July 2023.
• 3. Boost advance bookings for bridal makeovers in anticipation of the wedding season.