Google Ads Campaigns for Course Admissions

Case Study: MIET (Meerut) - Google Ads Campaigns for Course Admissions Client: MIET (Meerut Institute of Engineering & Technology) Industry: Education and Training Offered Courses: Masters in Management, MCA, Engineering (B.Tech) Service Provided: Google Ads Management Agency: Alpha Media Introduction The Meerut Institute of Engineering & Technology (MIET), a beacon of academic excellence in Meerut, offers a diverse range of courses catering to future engineers, managers, and IT professionals. However, the challenge lies in attracting the right talent and ensuring that these courses reach potential students. With this objective, MIET collaborated with Alpha Media, seeking to optimize their admission intake through expertly managed Google Ads campaigns. Objectives 1. Increase visibility for MIET's flagship courses. 2. Drive online inquiries and applications for Masters in Management, MCA, and B.Tech. 3. Optimize cost per lead and maximize the return on ad spend (ROAS). Strategy 1. Keyword Optimization: Target high-intent keywords associated with engineering, management, and MCA courses, ensuring MIET’s ads appear for the most relevant searches. 2. Ad Copy Excellence: Craft compelling ad copies that highlight MIET's USPs, faculty credentials, and placement records. 3. Landing Page Refinement: Direct potential students to optimized landing pages that offer detailed course information and an easy application process. 4. Budget Allocation: Distribute ad budget based on course popularity and search volume, ensuring optimal visibility for all courses. 5. Continuous Monitoring & Adaptation: Regularly refine campaigns based on performance metrics and adjust bidding strategies to maximize ROAS. Results The meticulous approach yielded impressive results in terms of inquiries and course applications: Metrics Masters in Management MCA B.Tech Ad Spend (INR) ₹1,20,000 ₹80,000 ₹1,50,000 Leads Generated 280 200 340 Click-Through Rate (CTR) 4.8% 4.5% 5.0% Conversions 110 70 140 Cost Per Conversion (INR) ₹1,090 ₹1,143 ₹1,071 Detailed Analysis 1. Masters in Management: Attracting the highest number of leads next to B.Tech, this course also boasted the best cost per conversion, underscoring the efficiency of our ad strategy. 2. MCA: While the leads generated for the MCA program were slightly lower, the conversion ratio was still commendable, reflecting the course's appeal to a niche audience. 3. B.Tech: Being a popular choice among students, the B.Tech program garnered the highest leads, and the conversion rate was a testament to the efficacy of our campaigns. Client Testimonial "The admission season is always a crucial time for MIET, and this year, with Alpha Media's expertise in managing our Google Ads campaigns, we witnessed an unparalleled increase in inquiries and enrollments. Their strategic approach ensured that each rupee spent was optimized for maximum results. We are beyond satisfied with the outcomes and eagerly await our next campaign season with Alpha Media." - Dr.RajanVerma, Dean Admissions, MIET Conclusion MIET's collaboration with Alpha Media highlights the transformative power of a well-strategized digital ad campaign. By driving targeted traffic, ensuring efficient budget allocation, and continuously optimizing the campaigns, a significant uptick in admissions was achieved. The journey ahead looks promising, and Alpha Media is excited to continue helping MIET scale greater academic heights. About Alpha Media Alpha Media, in the realm of digital advertising, stands as a symbol of excellence and innovation. Our dedication to understanding the unique needs of our clients and crafting tailored strategies ensures that visions are translated into measurable results. Through data-driven decisions and creative excellence, we make the digital landscape work for our clients, time and time again.

Objectives

• 1. Increase visibility for MIET's flagship courses.
• 2. Drive online inquiries and applications for Masters in Management, MCA, and B.Tech.
• 3. Optimize cost per lead and maximize the return on ad spend (ROAS).