PPC Ads Management

Case Study: Chavan's Hair Clinic - Geotargeted PPC Campaigns Client: Chavan's Hair Clinic Specialist: Dr.SwethaChavan Industry: Hair Transplant and Restoration Locations: Hyderabad, Vishakhapatnam, Vijayawada, Rajahmundry Service Provided: PPC Ads Management Agency: Alpha Media Introduction Chavan's Hair Clinic, under the proficient guidance of Dr.SwethaChavan, has been a beacon of excellence in the realm of hair transplant and restoration. While each of their clinics across four key locations in India had already established a reputation for quality and patient care, the challenge was to further boost patient footfall through targeted digital campaigns. Alpha Media embraced this challenge, devising a series of geotargeted PPC campaigns to elevate the clinic's digital presence and real-world footfall. Objectives 1. Drive increased patient footfall across all four clinic locations. 2. Create tailored ad campaigns targeting the specific audience of each location. 3. Showcase the expertise and advanced techniques of Dr.SwethaChavan. Strategy 1. Geotargeted Campaigns: Launched distinct PPC campaigns for each location, ensuring the audience from Hyderabad, Vishakhapatnam, Vijayawada, and Rajahmundry received location-specific ads. 2. Highlighting Expertise: Showcased Dr.SwethaChavan's proficiency and the clinic's cutting-edge hair transplant techniques. 3. Testimonials & Success Stories: Featured before-and-after images and patient testimonials to build trust and credibility. 4. Continuous Monitoring & Localized Adjustments: Based on real-time data, optimized each campaign to address local trends and patterns. Results The location-specific campaigns yielded impressive results across all the targeted regions: Metrics Hyderabad Vishakhapatnam Vijayawada Rajahmundry Leads Generated 320 280 250 210 Click-Through Rate (CTR) 4.5% 4.3% 4.2% 4.0% Conversions (Footfalls) 110 90 80 70 Cost Per Conversion INR 580 INR 545 INR 594 INR 620 Detailed Analysis 1. Hyderabad: Being a major city, Hyderabad saw the highest leads and conversions, with a healthy CTR of 4.5%. 2. Vishakhapatnam & Vijayawada: Both cities performed nearly at par, with Vishakhapatnam slightly edging out in terms of lead generation and conversions. 3. Rajahmundry: Although it generated the fewest leads among the four, the conversion ratio was still commendable, indicating the campaign's efficacy. Client Testimonial "Our collaboration with Alpha Media has been nothing short of transformative. Their geotargeted approach ensured that each of our clinics received a tailored strategy, leading to a remarkable increase in patient engagements. We are elated with the results and are keen on continuing this successful journey with Alpha Media." - Dr.SwethaChavan, Chavan's Hair Clinic Conclusion Chavan's Hair Clinic's collaboration with Alpha Media stands as a testament to the power of meticulously crafted geotargeted campaigns. The surge in footfalls across all clinic locations demonstrates the potential of combining strategic insights with localized approaches. With the foundation set, Alpha Media is eager to continue pushing the boundaries and achieving even greater successes for Chavan's Hair Clinic. About Alpha Media At the heart of Alpha Media lies a commitment to digital excellence. With our finger on the pulse of digital trends and an unwavering commitment to results, we craft campaigns that resonate, engage, and convert. Our client successes are our best testimonies, driving us to set even higher benchmarks in the digital domain.

Objectives

• 1. Increase online visibility.
• 2. Generate high-quality leads.
• 3. Achieve a high ROI on ad spend.