Facebook, Instagram, and Google Ads Management

Case Study: Astrologer Ankit Sharma's Digital Ad Campaigns Client: Astrologer Ankit Sharma Industry: Astrology and Spiritual Guidance Service Provided: Facebook, Instagram, and Google Ads Management Agency: Alpha Media Introduction Astrologer Ankit Sharma, a seasoned astrologer, offers spiritual insights and guidance to individuals seeking clarity and direction in their lives. While his insights have benefited countless individuals over the years, he aimed to broaden his reach and engage with a larger online audience. Alpha Media, with its vast experience in crafting digital campaigns, undertook this mission to elevate his online presence. Objectives 1. Boost online consultations. 2. Increase visibility on Google, Facebook, and Instagram platforms. 3. Engage and educate the audience about Astrologer Ankit Sharma's expertise. Strategy 1. Platform Distinction: Created distinct campaigns for each platform to leverage their unique strengths. 2. Engaging Content: Shared daily astrological tips, video testimonials, and live consultation snippets. 3. Keyword Optimization for Google Ads: Targeted high-intent keywords related to astrology and spiritual consultations. 4. Audience Segmentation on Facebook & Instagram: Tailored content for different demographic groups based on age, interest, and past behaviors. 5. Regular Feedback Loop: Periodic analysis and fine-tuning of campaigns based on performance metrics. Results The campaigns demonstrated distinct successes on each platform: Metrics Google Ads Facebook/Instagram Leads Generated 800 1200 Click-Through Rate (CTR) 5.0% 6.8% Conversions 320 480 Ad Engagement Rate N/A 10.5% Cost Per Conversion INR 580 INR 315 Detailed Analysis 1. Google Ads: The keyword-driven strategy resulted in a CTR of 5.0%, leading to 800 leads. Out of these, 320 converted, indicating the high quality of leads sourced from Google. 2. Facebook/Instagram: These platforms, being more visual and engagement-centric, not only resulted in a higher CTR of 6.8% but also witnessed an impressive ad engagement rate of 10.5%. The leads generated were 1200, with 480 eventual conversions. Client Testimonial "Digital outreach was uncharted territory for me. Thanks to Alpha Media, not only has my online visibility skyrocketed, but the quality of online consultations has been overwhelming. Their strategic approach across different platforms has been commendable. I'm grateful and excited for our ongoing journey." - Astrologer Ankit Sharma Conclusion Astrologer Ankit Sharma's foray into the digital ad space, under the guidance of Alpha Media, highlights the potential of well-strategized campaigns across multiple platforms. The diversified approach, platform-specific content, and continuous optimization led to an impressive surge in online consultations and a strengthened online brand presence. At Alpha Media, we're thrilled with the success of this campaign and look forward to scaling even greater heights with Astrologer Ankit Sharma. About Alpha Media Alpha Media stands as a beacon of excellence in the ever-evolving digital marketing landscape. Through our bespoke ad campaigns, we ensure our clients' voices resonate in the digital realm, driving tangible results and unparalleled engagement.

Objectives

• 1. Boost online consultations.
• 2. Increase visibility on Google, Facebook, and Instagram platforms.
• 3. Engage and educate the audience about Astrologer Ankit Sharma's expertise.