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→ ROI-driven approach to PPC campaign management
→ Google CertifiedProfessionals manage your campaigns
→ Experience with PPC in both local and e-commerce
→ Complete tracking of calls and online conversions
→ Ongoing optimization of key PPC Campaign ranking factors

Our strategic approach to search marketing has resulted in successful campaigns for hundreds of Clients. To reach campaign goals, proper management is fundamental to increase exposure, decrease cost and maximize performance.

Campaign Setup with Local Geo-Targeting
Customized PPC Account Settings
Google Adwords PPC Ad Extensions
Hand-Written Ad Copy Focused on Generating Leads and Sales
Initial Strategy Session to Determine Goals and Campaign Strategy
Certified and Experienced Account Executives with a Single Point Of Contact

In order to get best response, track all actions that happened beyond the click, so we install Conversion and Call Tracking free of charge.
The most essential factor is to analyze the PPC Campaign Optimization and Profitability so that we are able to know the final result of PPC Campaign and keep control over Return on Investment.
With our tracking efforts we can track:

→ Online enquiries
→ Contact Forms
→ Online Sales
→ Calls
→ Downloads

It is very necessary to install some sort of tracking tool with your website from the beginning of your campaign which helps us to track the records and analyze the performance of your PPC Campaign and helps us to set goals for your PPC Campaign.

The very first thing we look at when we start conducting our initial research is whether you have installed Google Analytics in your website or not.
If we find that your website doesn't have Google Analytics, then we offer to install Google Analytics in your website for free & linked it with your Google Adwords PPC account.
Benefits of Installing Google Analytics in your Website:

→ Helps to Improve PPC Campaign Performance
→ See the time spent, number of pages visited, bounce rate and other key metrics used to gauge user interaction
→ See referral websites from traffic is coming on website
→ Complete traffic sources for your website
And many other additional website metrics to best understand your users' behavior

To yield best result from your PPC campaigns, Our PPC experts will spend a significant amount of time to get more information about your competitors, market & overall industry (Which keywords your competitors are using, most popular keywords used by customers for your products etc.)

Having good insight to the market and segment that you're trying to target or approach is key in developing successful PPC campaigns.
Even though our PPC experts can't become experts in every industry, we can however get great insights into almost any industry through research and getting feedback from you as a business owner (as the business owner you know most about your industry). So your support and feedback is crucial for the success of your PPC campaign.

When our PPC Expertsworkson your PPC campaign they will spend a significant time analyzing your account,so that they put most profitable keywords in your PPC campaign which yield better leads and helps to increase your sales.

Subsequently, our PPC experts will perform extensive keyword research, where they focus on keywords that are most-likely to result in leads and sales for you. One of the most popular and common tool for keyword search offered by Google helps our PPC experts to maintain the striking balance between volume of clicks, specificity and purchase-focused keywords.

After activating your PPC campaigns, Our PPC experts will perform A/B split-tests of your ads. A/B split-tests is trying various ad copies for the same keywords to get maximum out of it, which ultimately leads to improve the performance of your PPC campaigns.

Ad copy needs to not only be relevant (relevancy improves quality score of your campaign and helps to get better rank), but also related to the season and change according to the intentions of the potential customers (this will leads to better CTR i.e. getting more clicks from same number of impressions).

By performing A/B split-tests, we will always get better ads with higher success rates that can improve the performance of PPC campaign and helps to get better ROI.

After activating your PPC campaign, the real battle begins. Our PPC experts continuously works on optimizations of your PPC campaign in order to get maximum out of it. During optimization of your PPC campaign, our PPC experts continuously track various factors like impressions, clicks, keywords, cost per click etc. Our PPC Experts use Conversion tool, keyword tool, Google analytics, insertion of Negative keywords and various other tools to get best out of your PPC campaign

By systematically optimizing your PPC campaigns using proven methods and internal tools, Our PPC experts are 100% sure to see an improvement in your campaign results after months of activating your campaign.

Alpha Media Provides Complete and Transparent Reports of your PPC Campaign Monthly which give clear idea about:

→ Keyword performance
→ Ad group performance
→ Campaign performance
→ Demographics performance
→ Geographic Performance
→ Search Term Performance
→ Placement Performances

What makes Alpha Media different from other PPC consultancy is we always provide complete and transparent reports about our work and always open to discuss these reports with during meetings. It's like having us sit right next to you.